How do you write a marketing dissertation?

Writing a marketing dissertation requires a well-structured plan and a deep understanding of the subject matter. Here are some general steps to guide you in writing a marketing dissertation:
Choose a relevant topic: Start by selecting a topic that is of interest to you and is relevant to the field of marketing. Make sure the topic is not too broad or too narrow.
Conduct research: Conduct a thorough literature review to gather information on the topic. Use academic journals, books, and other reliable sources to gather information.
Develop a research proposal: Once you have identified your research topic, develop a research proposal that outlines your research question, objectives, and methodology.
Collect data: Collect data using various research methods such as surveys, interviews, focus groups, and experiments. Make sure the data collected is relevant to the research question.
Analyze data: Analyze the data collected using appropriate statistical tools to derive meaningful conclusions.