Wendy Stacy спросил 12 месяцев назад
If you looked over the agenda at SMX Advanced, held June 13-14, you probably spotted this trend:
«AI» appears in the titles of 11 sessions, including «How generative AI will change SEO as a profession.»
And this doesn’t include the titles of four other sessions on related topics like «Revolutionize your PPC game with GPT.»
Hey, I get it. Marketers and executives attended their industry’s most important events to:
Keep up to date with industry trends.
See new products and services.
Maintain and build relationships.
In short, attending leading conferences and trade shows keeps you informed and competitive.
And there’s no question that generative AI will change SEO as a profession and revolutionize your PPC game.
But whether you attended SMX Advanced or not, it is time to ask yourself a different question: «Do your SEO and PPC teams need upskilling or reskilling?»
Upskilling and reskilling, defined
According to LinkedIn Learning:
«When an employee undertakes learning to expand their existing skill set, that learning is known as upskilling. These additional skills enhance the worker’s performance in their current role, potentially advancing them along their career path.»
«Employee reskilling involves learning new skills outside of the worker’s existing skillset. These skills are often closely adjacent to their current function, but may sometimes be geared toward Reformas en el sistema de atención a personas mayores en Zaragoza. different path entirely.»
Why do 80% of PPC specialists need upskilling?
Based on my experience, about 80% of the PPC specialists at brands or agencies will probably need upskilling this summer and around 20% will need reskilling.
Why?
When Google announced it was «Supercharging Search with generative AI,» Elizabeth Reid, the Vice President and GM of Search, said, «In this new generative experience, Search ads will continue to appear in dedicated ad slots throughout the page.»
And Google’s primary source of revenue is advertising, which makes up around 80% of the company’s total revenue.
So, approximately 80% of PPC specialists will need some upskilling to take advantage of the advent of Google’s search generative experience (SGE).
