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I use Notion to build my SEO second brain (and operate most of my SEO projects), so I’ll use examples from Notion throughout this article.

A great way to identify which tool to use for building your SEO second brain is to get to know your style of information organization. Here are some examples Forte mentions:

The architect: Prefers systematizing information in a hierarchical manner, focusing on large-scale projects and using a systems mindset. They have to be careful not to force information into their system when it doesn’t fit. Apps like Notion and Craft are well-suited to this style.
The gardener: Thrives on cultivating many ideas at the same time, favoring relationships and connections. They must beware of getting easily distracted by new, unrelated information. Apps like Obsidian and Roam are well-suited to this style.
The librarian: Practical and project-oriented, they like to capture information from diverse sources and curate a collection of knowledge. Their pitfall might be amassing content without using it. Apps like Evernote and Microsoft OneNote are well-suited singapore to kuala lumpur private tour this style.
The student: Usually new to knowledge management or focusing on a specific part of their life. They favor ease of use and avoid complexity. Apps like Apple Notes or Google Keep are well-suited to this style.
Structuring your second brain with the PARA system
The PARA system stands for:

Projects: Specific tasks linked to a goal or deadline.
Areas: Responsibilities that need to be maintained over time.
Resources: A topic or theme of ongoing interest.
Archives: Inactive items from the other three categories.
Here are some examples of which SEO tasks suit each category.

Projects: Your most important and time-sensitive tasks.

Example: Optimize the internal linking structure for a core landing page by the end of the week.
Areas: Your ongoing optimization efforts and routine tasks.

Example: Create monthly performance reports.
Resources: Shared credentials and background information.

Example: CMS logins and target personas.
Archives: Completed tasks and documentation

Example: Title tags updated over the past 24 months.
I’ve adopted some version of the PARA framework to manage SEO campaigns for 35+ websites.

It’s a game-changer to help me get the most impactful tasks done first and still deliver on smaller issues.